FoodCo
About the project:
When a veteran grocery company decides to re-target their market with value sensitive messaging, it means a sparkling new brand and prototype store. We teamed with Eagle Food Store executives to create a unique store prototype, re-thinking and re-designing every element of the sales environment. A new name, new identity, departments, color palette, key messages, signage, POP and even employee uniforms was included in our comprehensive scope of work.
About Eagle Food Centers, Inc.:
Eagle Food Center's principal activity is to operate a regional supermarket chain, offering a full line of groceries, meats, fresh produce, dairy products, bakery products, health and beauty aids and other general merchandise. Eagle also offers service seafood, prescription medicine, video rental, floral service, in-store banks, dry cleaners and coffee shops. The major trademarks of the Group include Eagle Country Market, FoodCo, Eagle Discount Foods and 'BOGO's Food and Deals'. As of 02-Feb-2003, they operated 62 supermarkets in northern and central Illinois and eastern Iowa
