City of Mill Creek Identity
About the project:
Schell Design Group was responsible for the collaborative process of developing a new identity for this growing Northwest community. The process involved consensus building workshops with key community stakeholders that defined the values, directions and elements important to the city. The new branding standards served as a guideline for implementation of the logo into multiple venues such as a corporate communication package, embroidered police badges, vehicle signage and a comprehensive wayfinding system.