Central Body Works Identity and Marketing
About the project:
The identity package for Central Body Works included a logo design, tagline, stationery, marketing collateral and vehicle signage. The new identity design helps to visually communicate Central Body Works progressive business model, while the tagline expresses their long history of trusted service. A color scheme of blues and black was defined alongside a font selection appropriate for an automotive brand. These brand standards are consistently implemented across all media, including vehicle and building signage, cementing the new brand identity in the minds of CBW's customers from every perspective.